Welcome to Bike Authority

 DOn't Performance through Design may seem like an odd slogan for a business that doesn't actually design anything.  Yet the Bike Authority premise is incredibly simple, help cyclists improve their performance through technically superior products. Whether that superiority comes from the design, manufacturing, materials or a combination of all three the aim is to match your needs with the best items on the market.  In some ways it's a little like the marginal gains philosophy employed by Sky and other pro teams. 


A quick note on performance, it's not just about speed. Sure, speed is one aspect but it is fair to say anything that improves your enjoyment of cycling or helps you achieve your goals is a performance upgrade. So whether it is comfort you are after, losing a few grams off the bike or you want to maximise your bike's aerodynamics you are in the right place for definitive advice.   


Driven by a love of cycling, and what some people would call an unhealthy obsession with cycling kit, the aim is to use indepth knowledge, understanding of design, expertise and experience to improve your bike and make sure you maximise every possible purchase.


Have a look through the site to get an understanding of the areas where the majority of guidance can be provided, then get in touch when you are ready. Don't worry if your question doesn't fit one of the obvious categories or you just need a simple piece of advice, just shoot us a message and we'll do the best we can to help.

Performance through Design